Variant control
Keep test setup explicit so teams know exactly what each shopper can see.
Storefront experiments
Bespop Experiments
Run Shopify-native experiments for themes, offers, and storefront experiences with assignment, tracking, and winner rollout handled together.
Experiment draftAssign, measure, decide
1
Define variants and targeting rules for the test audience.
2
Assign shoppers consistently and collect conversion signals.
3
Review stats and roll out a selected winner when ready.
Targeted rollout
Limit experiments by audience and context before making a storewide change.
Decision record
Pair result tracking with rollout actions so wins are not left as notes.